voss中国品牌经理(英文沟通)
职位类别:产品/品牌经理
工作地点:北京-朝阳区
工作年限:3-4年
外语要求:英语
发布日期:2017-06-21
学  历:本科
工作性质:全职
任职要求:
品牌经理
1.参与主导新品牌开发工作。包括但不限于,制定目标及品牌策略、制定市场营销计划、制定消费者沟通策略和概念、领导广告公司制作广告等;
2.积极和内部与外部的资源合作,发掘创新机会。
3.组织和实施以互联网创新营销为核心的品牌推广方案,有效领导创意公司和促进跨部门合作推进项目,不断取得阶段性目标。
4, 负责竞品观察,负责市场调研并对品牌、营销工作进行诊断。
5, 负责对接品牌推广及销售部门,完成全年品牌销售目标。
6, 品牌资产的管理。
任职需求:
1.全日制统招本科及以上学历,新闻、公关关系、市场营销、经济等相关专业优先;有外企工作背景优先。
2.3年以上快消品牌或互联网行业工作经验,对互联网行业趋势、粉丝经济等有专业认知;
3.具有新品牌开发,新市场进入等生意战略模式建立的经验;
4.丰富的活动策划与宣传经验,较强的社会活动能力和开拓资源能力;
5. 平衡的产品创新,传播及BTL经验.
6. 良好的英文听说读写能力。
Assistant Brand Manager/Brand Manager
Role accountabilities:
- Develop brand plans in line with the China strategic plans and objectives.
- Implement the brand plans within budget and on time, coordinating the resources of the o rganization and partners so to achieve approved brand objectives.
- Monitor, review data based performance and amend marketing plans and activities in light of changes in the external and internal environment and competitor activity.
- Commission market research in line with the Best Practice Marketing Research Grid and planned marketing activity.
- Maintain a close working relationship with the sales team, trade marketing and customers.
- Monitor and review the cost effectiveness and efficiency of advertising , media, and promotional activities, outside suppliers and agencies (e.g. advertising and research).
- Product Innovation, - Proactively seek new opportunities for the China as inputs into long-term strategic plans.
- Lead or participate in cross-functional teams for new product development projects.
Qualification and experience:
- Bachelor Degree in Marketing, Commerce or related discipline.
- Minimum 3 years experience in FMCG Consumer Marketing function.
- Brand Management/new product development and launch.
- Bilingual – English and Mandarin. Fluent speaker of English.
- Excellent oral and written communication skills, analytical thinking, strong sense of urgency, good leadership ability.
- Balance btw. innovation/comm. and BTL experience.
未经51job.com同意,不得转载本网站之所有招聘信息及作品;无忧工作网版权所有©1999 -